sicura breitling story | Sibling Rivalries: The Complicated History Of Sister Brands sicura breitling story Schneider acquired property rights of "Montres Breitling" in Geneva in 1979, a trademark which had been held by the Breitling family since 1884. The Geneva based .
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0 · “Sicura by Breitling” a myth and a fairytale
1 · What is with this "Sicura Breitling" claim/linkage?
2 · What Makes This Iconic Pilot’s Watch the Gold Standard in
3 · The history of the Sicura watch brand
4 · The History of Breitling
5 · Sicura
6 · Sibling Rivalries: The Complicated History Of Sister Brands
7 · Just in: 1960s Sicura Submarine 400
8 · Flying Through Turbulence: A History of Breitling
9 · A Brief History Of Time: Breitling's Complete Brand History (2021)
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Sicura SA was founded in Granges in 1934. By the 1970s, they sold mass-market and upscale watches under the Sicura brand. They often used Breitling chronograph movements. See moreSicura originated from a company called "Joh. Gobber, Horlogerie" established in 1939. And then supposedly in 1951 the company was listed as "Sicura, Joh. Gobber" and finally . See moreCordura is a brandname used on dials by Sicura 1. Sicura Chrono 2. Sicura Submarine 400 3. Sicura Chronograph MG "Pilot" See moreA a consequence of the quartz crisis the watch company Breitling suspended operations in 1978, laid off all workers and sold their assets to the highest bidders. Sinn bought completed / partially completed watches and Ollech & Wajs bought the . See more
Once the Sicura name was completely phased out only the Breitling name and models remained and by 1982 we see the first ‘new’ Breitling models coming from the former Sicura lines. Thats .
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Schneider acquired property rights of "Montres Breitling" in Geneva in 1979, a trademark which had been held by the Breitling family since 1884. The Geneva based . Willy Breitling made the final sale of the Breitling name and trademarks to Ernest Schneider, a pilot and the proprietor of the Sicura watch company. Thus, after 95 years, in .
“Sicura by Breitling” a myth and a fairytale
At 29 Nov 1993 Montres Sicura AG officially changed its name to Breitling AG. Ernest Schneider continued as President for Breitling until his death in 2015 at the remarkable . But Breitling hit financial hard times in the late 1970s and eventually closed its factory in 1979. At the same time, Sicura – a name that today’s average watch buyer would be .
The reasons are understandable, considering the turbulence of the era and the serious illness of the firm’s leader, Willy Breitling. Breitling sold the firm to Ernest Schneider, . Leadership was passed to electrical engineer, pilot, and entrepreneur (formerly of Sicura) Ernest Schneider. Mechanical watches were increasingly seen as archaic, and thus . In 1969 Breitling released the Navitimer Chrono-matic Ref. 1806, one of a family of self-winding chronographs developed by a consortium of companies, including Breitling, .
There isn't much info on Sicuras out there, but basically when Breitling closed shop in the 80s, Sicura's owner bought the rights to the name, and a few years later rebranded .The Sicura Breitling Story. A a consequence of the quartz crisis the watch company Breitling suspended operations in 1978, laid off all workers and sold their assets to the highest bidders. Sinn bought completed / partially completed watches and Ollech & Wajs bought the machinery and unassembled parts.Once the Sicura name was completely phased out only the Breitling name and models remained and by 1982 we see the first ‘new’ Breitling models coming from the former Sicura lines. Thats it folks .. the Breitling by Sicura story. Schneider acquired property rights of "Montres Breitling" in Geneva in 1979, a trademark which had been held by the Breitling family since 1884. The Geneva based production was transferred to "Montres Sicura AG" in Grenchen, which adopted the name of .
Willy Breitling made the final sale of the Breitling name and trademarks to Ernest Schneider, a pilot and the proprietor of the Sicura watch company. Thus, after 95 years, in 1979, the Breitling legacy left the family and lay dormant until 1982.
At 29 Nov 1993 Montres Sicura AG officially changed its name to Breitling AG. Ernest Schneider continued as President for Breitling until his death in 2015 at the remarkable age of 94. Ernest' son Theodore Schneider today is the owner and undisputed leader of Breitling.
But Breitling hit financial hard times in the late 1970s and eventually closed its factory in 1979. At the same time, Sicura – a name that today’s average watch buyer would be hard-pressed to recognize – was thriving, producing and selling about 1 million units a year. The reasons are understandable, considering the turbulence of the era and the serious illness of the firm’s leader, Willy Breitling. Breitling sold the firm to Ernest Schneider, proprietor of the Sicura watch firm. Leadership was passed to electrical engineer, pilot, and entrepreneur (formerly of Sicura) Ernest Schneider. Mechanical watches were increasingly seen as archaic, and thus the first Breitling quartz watches were released in the early 1980s. In 1969 Breitling released the Navitimer Chrono-matic Ref. 1806, one of a family of self-winding chronographs developed by a consortium of companies, including Breitling, Heuer, Hamilton and Buren. The now-famous race to build the first automatic chronograph produced multiple winners.
There isn't much info on Sicuras out there, but basically when Breitling closed shop in the 80s, Sicura's owner bought the rights to the name, and a few years later rebranded Sicura as "Breitling" even though the brand now had nothing to do with the Breitling of old.
What is with this "Sicura Breitling" claim/linkage?
The Sicura Breitling Story. A a consequence of the quartz crisis the watch company Breitling suspended operations in 1978, laid off all workers and sold their assets to the highest bidders. Sinn bought completed / partially completed watches and Ollech & Wajs bought the machinery and unassembled parts.
Once the Sicura name was completely phased out only the Breitling name and models remained and by 1982 we see the first ‘new’ Breitling models coming from the former Sicura lines. Thats it folks .. the Breitling by Sicura story. Schneider acquired property rights of "Montres Breitling" in Geneva in 1979, a trademark which had been held by the Breitling family since 1884. The Geneva based production was transferred to "Montres Sicura AG" in Grenchen, which adopted the name of . Willy Breitling made the final sale of the Breitling name and trademarks to Ernest Schneider, a pilot and the proprietor of the Sicura watch company. Thus, after 95 years, in 1979, the Breitling legacy left the family and lay dormant until 1982.
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At 29 Nov 1993 Montres Sicura AG officially changed its name to Breitling AG. Ernest Schneider continued as President for Breitling until his death in 2015 at the remarkable age of 94. Ernest' son Theodore Schneider today is the owner and undisputed leader of Breitling.
But Breitling hit financial hard times in the late 1970s and eventually closed its factory in 1979. At the same time, Sicura – a name that today’s average watch buyer would be hard-pressed to recognize – was thriving, producing and selling about 1 million units a year. The reasons are understandable, considering the turbulence of the era and the serious illness of the firm’s leader, Willy Breitling. Breitling sold the firm to Ernest Schneider, proprietor of the Sicura watch firm.
Leadership was passed to electrical engineer, pilot, and entrepreneur (formerly of Sicura) Ernest Schneider. Mechanical watches were increasingly seen as archaic, and thus the first Breitling quartz watches were released in the early 1980s. In 1969 Breitling released the Navitimer Chrono-matic Ref. 1806, one of a family of self-winding chronographs developed by a consortium of companies, including Breitling, Heuer, Hamilton and Buren. The now-famous race to build the first automatic chronograph produced multiple winners.
What Makes This Iconic Pilot’s Watch the Gold Standard in
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sicura breitling story|Sibling Rivalries: The Complicated History Of Sister Brands
